Marketing research : measurement and method ; a text with cases / Donalds S. Tull, Del I. Hawkins
| Main Author: | Tull, Donald S. |
|---|---|
| Other Authors: | Hawkins, Del I. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Macmillan, 1990 |
| Edition: | 5th ed. |
| Subjects: |
Consumer behavior.
Marketing research. |
| Tags: |
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| Item Description: |
Includes indexes. |
|---|---|
| Physical Description: |
xxii, 836 p. : graphs ; 24 cm. |
| ISBN: |
0024218219 |