Marketing research : measurement and method ; a text with cases / Donalds S. Tull, Del I. Hawkins
| Main Author: | Tull, Donald S. |
|---|---|
| Other Authors: | Hawkins, Del I. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Macmillan, 1990 |
| Edition: | 5th ed. |
| Subjects: |
Consumer behavior.
Marketing research. |
| Tags: |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0024218219 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.2 |b T84M37 1990 | |
| 100 | 1 | |a Tull, Donald S. | |
| 245 | 1 | 0 | |a Marketing research : measurement and method ; a text with cases |b / |c Donalds S. Tull, Del I. Hawkins |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b Macmillan, |c 1990 | ||
| 300 | |a xxii, 836 p. : |b graphs ; |c 24 cm. | ||
| 500 | |a Includes indexes. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Hawkins, Del I. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-06 22:53:15 |d 2022-09-07 10:56:46 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1990 |u 5th ed. |v Marketing research : measurement and method ; a text with cases / | ||