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Record Citations
APA Citation
Tull, D. S., & Hawkins, D. I. (1990). Marketing research : measurement and method ; a text with cases (5th ed.). New York: Macmillan.
MLA CitationTull, Donald S., and Del I Hawkins. Marketing Research : Measurement and Method ; a Text With Cases. 5th ed. New York: Macmillan, 1990.
Warning: These citations may not always be 100% accurate.