Marketing management : a strategic planning approach / Victor P. Buell
| Main Author: | Buell, Victor P. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1984 |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| 020 | |a 0070088659 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b B94M37 |
| 100 | 1 | |a Buell, Victor P. | |
| 245 | 1 | 0 | |a Marketing management : a strategic planning approach |b / |c Victor P. Buell |
| 260 | |a New York : |b McGraw-Hill, |c 1984 | ||
| 300 | |a xxi, 682 p. : |b graphs, charts, tables ; |c 25 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 23:21:48 |d 2022-12-16 14:26:11 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1984 |v Marketing management : a strategic planning approach / | ||