Marketing management : a strategic planning approach / Victor P. Buell
| Main Author: | Buell, Victor P. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1984 |
| Series: |
McGraw-Hill series in marketing
|
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| Physical Description: |
xxi, 682 p. : graphs, charts, tables ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070088659 |