Managing services marketing : text and readings / John E. G. Bateson
| Main Author: | Bateson, John E. G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Service industries --
> Marketing --
> Management.
Service industries. |
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