Managing services marketing : text and readings / John E. G. Bateson
| Main Author: | Bateson, John E. G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Service industries --
> Marketing --
> Management.
Service industries. |
| Tags: |
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| Item Description: |
International edition. |
|---|---|
| Physical Description: |
xiv, 594 p. : illus., graphs, charts ; 23 cm. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0030541646 |