Managing services marketing : text and readings / John E. G. Bateson
| Main Author: | Bateson, John E. G. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Service industries --
> Marketing --
> Management.
Service industries. |
| Tags: |
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| LEADER | 00874nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 0005270 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0030541646 |c 540 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HD9980.5 |b B38M35 1992 | |
| 100 | 1 | |a Bateson, John E. G. | |
| 245 | 1 | 0 | |a Managing services marketing : text and readings |b / |c John E. G. Bateson |
| 250 | |a 2nd ed. | ||
| 260 | |a Fort Worth : |b The Dryden, |c 1992 | ||
| 300 | |a xiv, 594 p. : |b illus., graphs, charts ; |c 23 cm. | ||
| 500 | |a International edition. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Service industries -- |x Marketing -- |x Management. | |
| 650 | 0 | |a Service industries. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 05:15:08 |d 2022-09-06 09:51:25 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 1992 |u 2nd ed. |v Managing services marketing : text and readings / | ||