Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star
| Main Author: | Urban, Glen L. |
|---|---|
| Other Authors: | Star, Steven H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1991 |
| Subjects: |
Marketing --
> Management.
Strategic planning. |
| Tags: |
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| 020 | |a 0138519404 |c 539 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b U72A39 |
| 100 | 1 | |a Urban, Glen L. | |
| 245 | 1 | 0 | |a Advanced marketing strategy : phenomena, analysis, and decisions |b / |c Glen L. Urban, Steven H. Star |
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall, |c 1991 | ||
| 300 | |a xx, 563 p. : |b illus., graphs, tables ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Star, Steven H. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-07 03:14:11 |d 2022-12-16 15:01:34 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1991 |v Advanced marketing strategy : phenomena, analysis, and decisions / | ||