Advanced marketing strategy : phenomena, analysis, and decision / Glen L. Urban, Steven H. Star
| Main Author: | Urban, Glen L. |
|---|---|
| Other Authors: | Star, Steven H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall International, 1991 |
| Subjects: |
Consumer behavior.
Economic policy. Marketing -- > Management. Marketing. Strategic planning. |
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