Record Citations

APA Citation

Urban, G. L., & Star, S. H. (1991). Advanced marketing strategy : phenomena, analysis, and decisions. Englewood Cliffs, N.J.: Prentice Hall.

MLA Citation

Urban, Glen L., and Steven H Star. Advanced Marketing Strategy : Phenomena, Analysis, and Decisions. Englewood Cliffs, N.J.: Prentice Hall, 1991.

Warning: These citations may not always be 100% accurate.