Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star
| Main Author: | Urban, Glen L. |
|---|---|
| Other Authors: | Star, Steven H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall, 1991 |
| Subjects: |
Marketing --
> Management.
Strategic planning. |
| Tags: |
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| Physical Description: |
xx, 563 p. : illus., graphs, tables ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0138519404 |