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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

Main Author: Aaker, David A.
Other Authors: McLoughlin, Damien
Format: MONOGRAPHS
Language: English
Published: Chichester, West Sussex : John Wiley & Sons, 2010
Subjects: Marketing -- > Management.
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008 181106s2010 xx 000 0 eng d
020 |a 9780470689752 
040 |a DLC  |c MUT 
050 0 0 |a HF5415.13  |b A24S84 
100 1 |a Aaker, David A. 
245 1 0 |a Strategic market management : global perspectives  |b /  |c David A. Aaker, Damien McLoughlin 
260 |a Chichester, West Sussex :  |b John Wiley & Sons,  |c 2010 
300 |a xiii, 354 p. :  |b illus. ;  |c 24 cm. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing --  |x Management. 
700 1 |a McLoughlin, Damien 
991 |a MONOGRAPHS  |b 10  |c 2018-11-06 22:18:07  |d 2022-12-01 16:22:58  |e mut  |f n  |g 2017-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r enk  |s eng  |t 2010   |v Strategic market management : global perspectives / 

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