Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin
| Main Author: | Aaker, David A. |
|---|---|
| Other Authors: | McLoughlin, Damien |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chichester, West Sussex : John Wiley & Sons, 2010 |
| Subjects: |
Marketing --
> Management.
|
| Tags: |
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| Physical Description: |
xiii, 354 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes. |
| ISBN: |
9780470689752 |