Record Citations

APA Citation

Aaker, D. A., & McLoughlin, D. (2010). Strategic market management : global perspectives. Chichester, West Sussex: John Wiley & Sons.

MLA Citation

Aaker, David A., and Damien McLoughlin. Strategic Market Management : Global Perspectives. Chichester, West Sussex: John Wiley & Sons, 2010.

Warning: These citations may not always be 100% accurate.