Strategic marketing management : text and cases / O. C.Ferrell, George H. Lucas, David Luck
| Main Author: | Ferrell, O. C. |
|---|---|
| Other Authors: | Lucas, George H., Luck, David |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Ohio : South-Western Pub., 1994 |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| 001 | 0003682 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0538828234 |c 472 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b F47S87 |
| 100 | 1 | |a Ferrell, O. C. | |
| 245 | 1 | 0 | |a Strategic marketing management : text and cases |b / |c O. C.Ferrell, George H. Lucas, David Luck |
| 260 | |a Ohio : |b South-Western Pub., |c 1994 | ||
| 300 | |a xv, 404 p. : |c 24 cm. | ||
| 504 | |a Includes bibliography and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Lucas, George H. | |
| 700 | 1 | |a Luck, David | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 04:32:38 |d 2022-12-16 14:29:02 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ohu |s eng |t 1994 |v Strategic marketing management : text and cases / | ||