Marketing : text and cases / Lau Geok Theng
Main Author: | Theng, Lau Geok |
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Format: | MONOGRAPHS |
Language: | English |
Published: |
Singapore : McGraw-Hill, 1994 |
Subjects: |
Comparative economics.
Marketing -- > Case studies. Marketing. Marketing channels. Strategic planning. |
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Call Number: | HF5415.13 T45M39 |
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