Marketing : text and cases / Lau Geok Theng
| Main Author: | Theng, Lau Geok |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : McGraw-Hill, 1994 |
| Subjects: |
Comparative economics.
Marketing -- > Case studies. Marketing. Marketing channels. Strategic planning. |
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| Physical Description: |
xi, 275 p. : graphs, tables ; 23 cm. |
|---|---|
| ISBN: |
0071138269 |