Marketing : text and cases / Lau Geok Theng
| Main Author: | Theng, Lau Geok |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : McGraw-Hill, 1994 |
| Subjects: |
Comparative economics.
Marketing -- > Case studies. Marketing. Marketing channels. Strategic planning. |
| Tags: |
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| 100 | 1 | |a Theng, Lau Geok | |
| 245 | 1 | 0 | |a Marketing : text and cases |b / |c Lau Geok Theng |
| 260 | |a Singapore : |b McGraw-Hill, |c 1994 | ||
| 300 | |a xi, 275 p. : |b graphs, tables ; |c 23 cm. | ||
| 650 | 0 | |a Comparative economics. | |
| 650 | 0 | |a Marketing -- |x Case studies. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing channels. | |
| 650 | 0 | |a Strategic planning. | |
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