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Record Citations
APA Citation
Ferrell, O. C., Lucas, G. H., & Luck, D. (1994). Strategic marketing management : text and cases. Ohio: South-Western Pub..
MLA CitationFerrell, O. C., George H Lucas, and David Luck. Strategic Marketing Management : Text and Cases. Ohio: South-Western Pub., 1994.
Warning: These citations may not always be 100% accurate.