Strategic marketing management : text and cases / O. C.Ferrell, George H. Lucas, David Luck
| Main Author: | Ferrell, O. C. |
|---|---|
| Other Authors: | Lucas, George H., Luck, David |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Ohio : South-Western Pub., 1994 |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xv, 404 p. : 24 cm. |
|---|---|
| Bibliography: |
Includes bibliography and index. |
| ISBN: |
0538828234 |