Marketing management : analysis, planning, implementation, and control / Philip Kotler
| Main Author: | Kotler, Philip |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 1997 |
| Edition: | 9th ed. |
| Series: |
The Prentice-Hall international series in marketing
|
| Subjects: |
Marketing.
Marketing -- > Management. |
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| Item Description: |
Includes index. Old book ติดต่อฝ่าย Catalog. |
|---|---|
| Physical Description: |
xi, 789 p. : illus., graphs, charts ; 25 cm. |
| ISBN: |
0132613638 |