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Record Citations
APA Citation
Kotler, P. (1997). Marketing management : analysis, planning, implementation, and control (9th ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationKotler, Philip. Marketing Management : Analysis, Planning, Implementation, and Control. 9th ed. Upper Saddle River, NJ.: Prentice Hall, 1997.
Warning: These citations may not always be 100% accurate.