Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing
| Main Author: | Johnson, Eugene M. |
|---|---|
| Other Authors: | Kurtz, David L., Scheuing, Eberhard E. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1994 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
Sales management. Selling. |
| Tags: |
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| Physical Description: |
xxi, 564 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070326525 |