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Essentials of marketing / E. Jerome McCarthy, William D. Perreault

Main Author: McCarthy, E. Jerome
Other Authors: Perreault, William D.
Format: MONOGRAPHS
Language: English
Published: Homewood, IL. : Irwin, 1991
Edition: 5th ed.
Series: Irwin series in marketing
Subjects: Marketing.
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LEADER 00825nam a2200217 a 4500
001 0003491
003 Th-MUT
008 181106s1991 xx 000 0 eng d
020 |a ‎0256093237 
040 |a DLC  |c MUT 
050 4 |a HF5415.M123  |b M22E78 1991 
100 1 |a McCarthy, E. Jerome 
245 1 0 |a Essentials of marketing  |b /  |c E. Jerome McCarthy, William D. Perreault 
250 |a 5th ed. 
260 |a Homewood, IL. :  |b Irwin,  |c 1991 
300 |a xvii, 526 p. :  |b illus., charts, graphs, tables ;  |c 26 cm. 
440 0 |a Irwin series in marketing 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing. 
700 1 |a Perreault, William D. 
991 |a MONOGRAPHS  |b 11  |c 2018-11-06 21:19:52  |d 2022-09-07 12:25:32  |e mut  |f n  |g 2018-11-06  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r ilu  |s eng  |t 1991   |u 5th ed.  |v Essentials of marketing / 

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