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181106s1991 xx 000 0 eng d |
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|a 0256093237
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040 |
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|a DLC
|c MUT
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050 |
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4 |
|a HF5415.M123
|b M22E78 1991
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100 |
1 |
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|a McCarthy, E. Jerome
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245 |
1 |
0 |
|a Essentials of marketing
|b /
|c E. Jerome McCarthy, William D. Perreault
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250 |
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|a 5th ed.
|
260 |
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|a Homewood, IL. :
|b Irwin,
|c 1991
|
300 |
|
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|a xvii, 526 p. :
|b illus., charts, graphs, tables ;
|c 26 cm.
|
440 |
|
0 |
|a Irwin series in marketing
|
504 |
|
|
|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Marketing.
|
700 |
1 |
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|a Perreault, William D.
|
991 |
|
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|a MONOGRAPHS
|b 11
|c 2018-11-06 21:19:52
|d 2022-09-07 12:25:32
|e mut
|f n
|g 2018-11-06
|h n
|i a
|j m
|k
|l a
|m
|n a
|o
|p b
|q
|r ilu
|s eng
|t 1991
|u 5th ed.
|v Essentials of marketing /
|