Essentials of marketing / E. Jerome McCarthy, William D. Perreault
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Homewood, IL. : Irwin, 1991 |
| Edition: | 5th ed. |
| Series: |
Irwin series in marketing
|
| Subjects: |
Marketing.
|
| Tags: |
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| Physical Description: |
xvii, 526 p. : illus., charts, graphs, tables ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0256093237 |