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Record Citations
APA Citation
McCarthy, E. J., & Perreault, W. D. (1991). Essentials of marketing (5th ed.). Homewood, IL.: Irwin.
MLA CitationMcCarthy, E. Jerome, and William D Perreault. Essentials of Marketing. 5th ed. Homewood, IL.: Irwin, 1991.
Warning: These citations may not always be 100% accurate.