Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison
| Main Author: | Schultz, Don E. |
|---|---|
| Other Authors: | Allison, Anne, Tannenbaum, Stanley I. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL : NTC Business Books, 1996 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising.
Marketing. |
| Tags: |
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| 001 | 0003326 | ||
| 003 | Th-MUT | ||
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| 020 | |a 084423527X |c 1250 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5821 |b S39E88 1996 | |
| 100 | 1 | |a Schultz, Don E. | |
| 245 | 1 | 0 | |a Essentials of advertising strategy |b / |c Don E. Schultz, Stanley I. Tannenbaum, Anne Allison |
| 250 | |a 3rd ed. | ||
| 260 | |a Lincolnwood, IL : |b NTC Business Books, |c 1996 | ||
| 300 | |a ix, 155 p. : |b illus. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Allison, Anne | |
| 700 | 1 | |a Tannenbaum, Stanley I. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 01:29:55 |d 2022-09-08 16:17:35 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r ilu |s eng |t 1996 |u 3rd ed. |v Essentials of advertising strategy / | ||