« Back to Record
Record Citations
APA Citation
Schultz, D. E., Allison, A., & Tannenbaum, S. I. (1996). Essentials of advertising strategy (3rd ed.). Lincolnwood, IL: NTC Business Books.
MLA CitationSchultz, Don E., Anne Allison, and Stanley I Tannenbaum. Essentials of Advertising Strategy. 3rd ed. Lincolnwood, IL: NTC Business Books, 1996.
Warning: These citations may not always be 100% accurate.