Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison
| Main Author: | Schultz, Don E. |
|---|---|
| Other Authors: | Allison, Anne, Tannenbaum, Stanley I. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Lincolnwood, IL : NTC Business Books, 1996 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising.
Marketing. |
| Tags: |
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| Physical Description: |
ix, 155 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
084423527X |