Advertising worldwide : concepts, theories and practice of international, and global advertising / Marieke de Mooij
| Main Author: | Mooij, Marieke de |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1994 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising media planning.
Advertising, Comparison. Advertising. |
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