Advertising worldwide : concepts, theories and practice of international, and global advertising / Marieke de Mooij
| Main Author: | Mooij, Marieke de |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1994 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising media planning.
Advertising, Comparison. Advertising. |
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| 001 | 0001549 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0132885980 |c 539 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b M66A39 1994 | |
| 100 | 1 | |a Mooij, Marieke de | |
| 245 | 1 | 0 | |a Advertising worldwide : concepts, theories and practice of international, and global advertising |b / |c Marieke de Mooij |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b Prentice Hall, |c 1994 | ||
| 300 | |a xi, 570 p. : |b graph, table ; |c 24 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising, Comparison. | |
| 650 | 0 | |a Advertising. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 03:27:05 |d 2022-09-11 08:39:04 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1994 |u 2nd ed. |v Advertising worldwide : concepts, theories and practice of international, and global advertising / Marieke de Mooij | ||