Advertising worldwide : concepts, theories and practice of international, and global advertising / Marieke de Mooij
| Main Author: | Mooij, Marieke de |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1994 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising media planning.
Advertising, Comparison. Advertising. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xi, 570 p. : graph, table ; 24 cm. |
| ISBN: |
0132885980 |