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APA Citation

Mooij, M. d. (1994). Advertising worldwide : concepts, theories and practice of international, and global advertising (2nd ed.). New York: Prentice Hall.

MLA Citation

Mooij, Marieke de. Advertising Worldwide : Concepts, Theories and Practice of International, and Global Advertising. 2nd ed. New York: Prentice Hall, 1994.

Warning: These citations may not always be 100% accurate.

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