Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
| Main Author: | Russell, J. Thomas |
|---|---|
| Other Authors: | Lane, W. Ronald |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall International, 1996 |
| Edition: | 13th ed. |
| Subjects: |
Advertising media planning.
Advertising. |
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