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Record Citations
APA Citation
Russell, J. T., & Lane, W. R. (1996). Kleppner's advertising procedure (13th ed.). Englewood Cliffs, N.J.: Prentice Hall International.
MLA CitationRussell, J. Thomas, and W. Ronald Lane. Kleppner's Advertising Procedure. 13th ed. Englewood Cliffs, N.J.: Prentice Hall International, 1996.
Warning: These citations may not always be 100% accurate.