Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
| Main Author: | Russell, J. Thomas |
|---|---|
| Other Authors: | Lane, W. Ronald |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall International, 1996 |
| Edition: | 13th ed. |
| Subjects: |
Advertising media planning.
Advertising. |
| Tags: |
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| Item Description: |
Includes index. International edition. |
|---|---|
| Physical Description: |
xviii, 799, [15] p. : illus., charts, tables ; 28 cm. |
| ISBN: |
0132284871 |