Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane
| Main Author: | Russell, J. Thomas |
|---|---|
| Other Authors: | Lane, W. Ronald |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. : Prentice Hall International, 1996 |
| Edition: | 13th ed. |
| Subjects: |
Advertising media planning.
Advertising. |
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| 003 | Th-MUT | ||
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| 020 | |a 0132284871 |c 585 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b R88K44 1996 | |
| 100 | 1 | |a Russell, J. Thomas | |
| 245 | 1 | 0 | |a Kleppner's advertising procedure |b / |c J. Thomas Russell, W. Ronald Lane |
| 250 | |a 13th ed. | ||
| 260 | |a Englewood Cliffs, N.J. : |b Prentice Hall International, |c 1996 | ||
| 300 | |a xviii, 799, [15] p. : |b illus., charts, tables ; |c 28 cm. | ||
| 500 | |a Includes index. International edition. | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Lane, W. Ronald | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 03:41:08 |d 2022-09-11 08:40:06 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 1996 |u 13th ed. |v Kleppner's advertising procedure / | ||