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Plant and service tours in operations management /
by
Schmenner, Roger W.
Published 1992
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Services marketing : integrating customer focus across the firm /
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Zeithaml, Valarie A.
Published 2006
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Managing services marketing : text and readings /
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Bateson, John E. G.
Published 1992
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Principles of service marketing and management /
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Lovelock, Christopher
Published 2002
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Services marketing : text and cases /
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Baron, Steve
Published 2003
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Services marketing /
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Lovelock, Christopher H.
Published 1991
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Services marketing : people, technology, strategy /
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Lovelock, Christopher
Published 2004
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Services marketing : people, technology, strategy /
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Wirtz, Jochen
Published 2016
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Quality management in the service industry /
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Stebbing, Lionel
Published 1990
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Reviving industry in America Japanese influences on manufacturing and the service sector /
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Shapiro, Harris Jack
Published 1987
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Essentials of services marketing /
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Hoffman, K. Douglas
Published 1997
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Readings in service marketing /
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Rust, Roland T.
Published 1996
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Service success ! : lessons from a leader on how to turn around a service business /
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Kaplan, Daniel I.
Published 1994
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Service operations management : strategy, design and delivery /
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Hope, Christine
Published 1997
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Design and management of service process : keeping customers for life /
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Ramaswamy, Rohit
Published 1996
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Services marketing /
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Kurtz, David L.
Published 1998
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