Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran
| Main Author: | Beverland, Michael |
|---|---|
| Other Authors: | Cankurtaran, Pinar |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Sage Pub. 2024 |
| Edition: | 3rd ed. |
| Subjects: |
Branding (Marketing)
Brand name products. |
| Tags: |
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| LEADER | 00878nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 1120811 | ||
| 003 | Th-MUT | ||
| 008 | 241118s2024 ||| 001 0 eng d | ||
| 020 | |a 9781529616972 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HF5415.1255 |b B49B79 2024 | |
| 100 | 1 | |a Beverland, Michael | |
| 245 | 1 | 0 | |a Brand management : co-creating meaningful brands / |c Michael Beverland, Pinar Cankurtaran |
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b Sage Pub. |c 2024 | ||
| 300 | |a xlv, 415 p. : |b illus. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products. | |
| 700 | 1 | |a Cankurtaran, Pinar | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 3 |c 2024-11-18 13:39:25 |d 2024-11-24 10:08:05 |e mut |f n |g 2024-11-18 |h n |i a |j m |k |l a |m |n a |o |p b |q |r uk |s eng |t 2024 |u 3rd ed. |v Brand management : co-creating meaningful brands / | ||