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Record Citations
APA Citation
Beverland, M., & Cankurtaran, P. (2024). Brand management : co-creating meaningful brands (3rd ed.). London: Sage Pub.
MLA CitationBeverland, Michael, and Pinar Cankurtaran. Brand Management : Co-creating Meaningful Brands. 3rd ed. London: Sage Pub, 2024.
Warning: These citations may not always be 100% accurate.