Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran
| Main Author: | Beverland, Michael |
|---|---|
| Other Authors: | Cankurtaran, Pinar |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Sage Pub. 2024 |
| Edition: | 3rd ed. |
| Subjects: |
Branding (Marketing)
Brand name products. |
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| Physical Description: |
xlv, 415 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781529616972 |