Digital marketing management and transformation by innovation : how to win in a world of digitalization and create a sustainable business / Philip Kotler, Marc Oliver Opresnik, Kohzoh Takaoka
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Opresnik, Marc Oliver, Takaoka, Kohzoh |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
[n.p.] : Opresnik, 2020 |
| Series: |
Opresnik management guides,
21
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| Subjects: |
Digital marketing.
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| Tags: |
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| Physical Description: |
128 p. : illus. ; 22 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9798671280081 |