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|a DLC
|c MUT
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|a HF5415.1265
|b K68D53
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|a Kotler, Philip
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|a Digital marketing management and transformation by innovation :
|b how to win in a world of digitalization and create a sustainable business /
|c Philip Kotler, Marc Oliver Opresnik, Kohzoh Takaoka
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| 260 |
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|a [n.p.] :
|b Opresnik,
|c 2020
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| 300 |
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|a 128 p. :
|b illus. ;
|c 22 cm.
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| 440 |
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0 |
|a Opresnik management guides,
|v 21
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
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|a Digital marketing.
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| 700 |
1 |
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|a Opresnik, Marc Oliver
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| 700 |
1 |
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|a Takaoka, Kohzoh
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| 856 |
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|y Full Text
|z Full Text
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| 991 |
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|a MONOGRAPHS
|b 2
|c 2024-11-05 09:38:26
|d 2024-11-06 10:50:17
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|g 2024-11-05
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|s eng
|t 2020
|v Digital marketing management and transformation by innovation : how to win in a world of digitalization and create a sustainable business /
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