Record Citations

APA Citation

Kotler, P., Opresnik, M. O., & Takaoka, K. (2020). Digital marketing management and transformation by innovation: How to win in a world of digitalization and create a sustainable business. [n.p.]: Opresnik.

MLA Citation

Kotler, Philip, Marc Oliver Opresnik, and Kohzoh Takaoka. Digital Marketing Management and Transformation By Innovation: How to Win in a World of Digitalization and Create a Sustainable Business. [n.p.]: Opresnik, 2020.

Warning: These citations may not always be 100% accurate.