Brand strategy in three steps : a purpose-driven approach to branding / Jay Mandel
| Main Author: | Mandel, Jay |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : KoganPage, 2023 |
| Subjects: |
Branding (Marketing)
Marketing decision making. |
| Tags: |
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| LEADER | 00857nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 1120615 | ||
| 003 | Th-MUT | ||
| 008 | 231220s2023 ||| 001 0 eng d | ||
| 020 | |a 9781398609792 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HF5415.1255 |b M35B73 | |
| 100 | 1 | |a Mandel, Jay | |
| 245 | 1 | 0 | |a Brand strategy in three steps : a purpose-driven approach to branding / |c Jay Mandel |
| 260 | |a New York, NY. : |b KoganPage, |c 2023 | ||
| 300 | |a ix, 241 p. : |b illus. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing decision making. | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 3 |c 2023-12-20 16:09:09 |d 2023-12-23 10:14:02 |e mut |f n |g 2023-12-20 |h n |i a |j m |k |l a |m |n a |o |p b |q |r us |s eng |t 2023 |v Brand strategy in three steps : a purpose-driven approach to branding / | ||