Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock
| Main Author: | Wirtz, Jochen |
|---|---|
| Other Authors: | Lovelock, Christopher |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : World Scientific, 2016 |
| Edition: | 8th ed. |
| Subjects: |
Customer services.
Marketing -- > Management. Professions -- > Marketing. Service industries -- > Marketing. Customer services -- > Marketing. Relationship marketing. |
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|---|---|---|---|
| 001 | 0071141 | ||
| 003 | Th-MUT | ||
| 008 | 181106s2016 xx 000 0 eng d | ||
| 020 | |a 9781944659011 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HG5415.13 |b W57S46 2016 | |
| 100 | 1 | |a Wirtz, Jochen | |
| 245 | 1 | 0 | |a Services marketing : people, technology, strategy |b / |c Jochen Wirtz, Christopher Lovelock |
| 250 | |a 8th ed. | ||
| 260 | |a New Jersey : |b World Scientific, |c 2016 | ||
| 300 | |a 783 p. : |b illus. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Professions -- |x Marketing. | |
| 650 | 0 | |a Service industries -- |x Marketing. | |
| 650 | 0 | |a Customer services -- |x Marketing. | |
| 650 | 0 | |a Relationship marketing. | |
| 700 | 1 | |a Lovelock, Christopher | |
| 991 | |a MONOGRAPHS |b 15 |c 2018-11-07 06:31:43 |d 2022-09-13 09:11:08 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2016 |u 8th ed. |v Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock | ||