Record Citations

APA Citation

Wirtz, J., & Lovelock, C. (2016). Services marketing : people, technology, strategy (8th ed.). New Jersey: World Scientific.

MLA Citation

Wirtz, Jochen, and Christopher Lovelock. Services Marketing : People, Technology, Strategy. 8th ed. New Jersey: World Scientific, 2016.

Warning: These citations may not always be 100% accurate.