Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock
| Main Author: | Wirtz, Jochen |
|---|---|
| Other Authors: | Lovelock, Christopher |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : World Scientific, 2016 |
| Edition: | 8th ed. |
| Subjects: |
Customer services.
Marketing -- > Management. Professions -- > Marketing. Service industries -- > Marketing. Customer services -- > Marketing. Relationship marketing. |
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| Physical Description: |
783 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781944659011 |