Consumer behavior / Leon G. Schiffman, Joseph Wisenblit
| Main Author: | Schiffman, Leon G. |
|---|---|
| Other Authors: | Wisenblit, Joseph L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Pearson, 2015 |
| Edition: | 11th ed. |
| Subjects: |
Consumer behavior.
Motivation research (Marketing) |
| Tags: |
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| Physical Description: |
492 p. : illus. ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780273787130 |